Self-congruence, brand attachment and compulsive buying
نویسندگان
چکیده
منابع مشابه
The Dark Side of Consumer–Brand Relationship: Do Ideal Self-Congruence, Brand Attachment and Personality Factors Affect Negative Consumer Behaviors?
The present study aims to investigate the effect of ideal self-congruence, brand attachment and some personality factors on the negative behaviors of consumers such as compulsive buying, anti-brand actions, and trash talking. The research population was comprised of customers of four IT service brands including Samsung, HP, Sony, and Apple in Iran. Structural equation modeling approach and PLS ...
متن کاملEmotional reactivity and self-regulation in relation to compulsive buying
Compulsive buying has received increased research attention in the last decade. This study explores the relationship between compulsive buying and reactive and regulative temperament while controlling for depression and materialism. One hundred and thirty female psychology students filled out the Compulsive Buying Scale, the Behavioral Inhibition/Activation Scales, and the Effortful Control Sca...
متن کاملCompulsive buying and branding phenomena
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment and perceived quality, was used to ...
متن کاملCompulsive buying in outline.
In spite of a hundred year long history of scientific research compulsive buying has been a hardly known phenomenon until today. Ambiguous scientific information makes it impossible to classify compulsive buying as a separate mental disorder. Recently many researchers have noticed phenomenological compatibility of compulsive buying with behavioural addictions. Nowadays, there is reasonable grou...
متن کاملCognitive restructuring for compulsive buying.
the nine participants presented a current depression, and two of them met criteria for bipolar disorder, but their loss of control over shopping was not better explained by their mood disorders, since shopping bouts also occurred during periods of euthymia. Participants answered the Yale-Brown Obsessive-Compulsive Scale-Shopping Version (YBOCS-SV)5, at the beginning and at the end of treatment....
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2019
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2017.08.024